Flexible packaging still winning
We've been singing the praises of flexible packaging for years. Yes, we know we're biased, but we can back it up with the facts! Here's one: In their most recent Flexible Packaging Market Assessment, PMMI reports flexible packaging owns "the highest market share (39%) compared to other packaging types on the market." They predict plastic pouches will see the largest growth through 2022.
So why the love for flexible packaging? Two words: Convenience and control. From a consumer standpoint, flexible packages offer portability for the on-the-go lifestyles of younger demographics. Among parents of small children and the elderly, flexible packaging also offers unique benefits: Ease of dispensing, portion control, minimal safety risks, and recloseable features. Bags and pouches fulfill myriad consumer needs, no matter what their age or lifestyle.