In an age when you can order almost anything online with the click of a button, packaging has had to reinvent itself to meet the demands of e-commerce. Flexible packages must be able to withstand a harsh shipping process: Temperature changes, differences in air pressure, and the rough nature of package handling all need to be considered when selling products online.

Quite the opposite of normal retail packaging, e-commerce packaging focuses more on durability and strength than a pretty package. After all, consumers don't see the product in person until after it's delivered. Package durability is much more vital to customer satisfaction in the e-commerce channel.